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His name: Karl Lagerfeld! After revolutionizing how to wear fur by fully reinterpreting it, transforming it into a fashionable, soft, light item of clothing, he launched the House’s ready-to-wear collection in 1977. Nicknamed the five fingers of the hand, it was they who, in 1965, invited a young German designer to join the House. Success came quickly and was confirmed when their five daughters, Paola, Anna, Franca, Carla and Alda, decided to get involved in the family business bringing new energy and ideas. Adele and Edoardo Fendi opened a small and medium leather goods shop and set up what was then a secret fur workshop.
The Fendi adventure began on Via del Plebiscito, a busy street whose location in the heart of Rome made it a main thoroughfare used by the transalpine aristocracy. Founded by Adele and Edoardo Fendi in 1925, the eponymous Rome-based House immediately won great acclaim and became famous outside the capital city. In late 2020, British fashion designer Kim Jones was named the house’s artistic director for womens wear.įind a wide variety of vintage Fendi handbags and purses, clothing and other accessories on 1stDibs.Shop FENDI capes sale for women and compare prices across 500+ stores. In 2013, Fendi donated more than 2 million euros to restore Rome’s Trevi Fountain, and when it was reopened to visitors, Fendi hosted its Autumn/Winter 2017 show on top of the landmark.įendi was a family-controlled brand until 1999 and is now owned by LVMH. Perhaps just as well known as its vintage Baguette handbags and creative use of fur is the brand’s devotion to its Italian roots. In fact, an entire episode during the third season was dedicated to the “original It bag,” a slim accessory tapered in a manner that recalls its namesake, designed in 1997 by Adele and Edoardo’s granddaughter Silvia Venturini Fendi, who was named creative director of accessories three years earlier.
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Over the ensuing years, Fendi has broken into the home-goods market with Fendi Casa and has become synonymous with luxury fashion, producing such pieces as the iconic Baguette, which was rendered ever popular on the television series Sex and the City. Lagerfeld reimagined fur in creative ways, using it as an accent on purses, cuffs on dress sleeves and collars on wool coats. In fact, Lagerfeld, who produced four to five collections yearly for the brand, is credited with creating Fendi’s instantly recognizable double-F logo (which stands for “Fun Furs”) in “ less than five seconds.” Until Lagerfeld started designing for the brand, fur was a material mostly associated with heavy coats that few people actually wore. It wasn’t until 1965, however, when a young German designer named Karl Lagerfeld took the creative helm that Fendi became a world-renowned fashion house. The Selleria bags were the work of master saddlers in Rome, and Fendi partnered with lace artisans in southern Italy as well as craftsmen in the east trained in the intrecciato (intertwined) technique (an idea that Adele introduced during the 1940s), which, in Fendi’s case, sees an interwoven leather fabric integrated in the creation of its handbags, countering leather’s traditional rigidity with a bag that is soft, versatile and fitted with an alluring slouchy curve. The maison also has a distinctive relationship with old-world Italian craftsmanship. Fendi’s audience broadened and its profitability has soared over the years, owing to the brand’s fresh perspective on fashion world happenings and innovative sensibility. Together, the couple changed the boutique’s name to Fendi and moved into a bigger storefront, which quickly became the favorite shop of women all over Italy’s capital city for furs and leathers, such as handbags, coats and accessories.Īs time moved on for Adele and Edoardo, the couple began to distribute more responsibility to their five daughters, who assumed management of the company during the 1950s. However, after marrying Edoardo Fendi in 1925, her business model was altered dramatically. Adele Casagrande was an Italian creative who loved fashion and sold leather and fur accessories from a tiny workshop she opened in Rome in 1918. Like other major European luxury fashion houses, Fendi started small.
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